GCash Initiates Digital Adoption Program in 27 Nationwide LGUs, Enhances Digital Financial Solutions and Financial Literacy

In a bid to enhance financial inclusion in the Philippines and elevate the grassroots economy, #GCash the nation’s leading cashless ecosystem, has initiated the DigiCities Program across 27 cities nationwide.

The program’s objective is to enable Local Government Units (LGUs) to create digitally inclusive cities through the widespread adoption of seamless, secure, and accessible digital payments via GCash.

The program will be piloted in key LGUs for five months, from June to October 2024. It aims to provide local governments and businesses with the necessary tools for their digital transition, benefiting their constituents and consumers. The program seeks to assist local communities in transitioning into a digital-ready ecosystem, from accepting payments in public offices to empowering micro, small, and medium enterprises (MSMEs) by helping them enhance their business potential as they embrace the digital economy.

By extending its digital financial solutions and services to more cities in the country, GCash strengthens its commitment to cultivating a reliable digital ecosystem nationwide and promoting inclusive economic growth and efficiency.

“Through ongoing and strategic collaborations with the public sector, an increasing number of Filipinos now have access to safe, secure, and convenient digital financial products and services. This empowers communities across the nation while helping GCash achieve its goal of ‘Finance for All’. We anticipate more transformative collaborations as we assist the country in becoming a more digital-first and future-ready nation,” said Ren-Ren Reyes, President and CEO of G-XChange, Inc.

The program was launched in Cebu for Visayas and Mindanao, and in Metro Manila for NCR and Luzon. Following these launches, GCash plans to extend its reach to more cities nationwide, including Manila, Quezon City, Makati, Pasig, Parañaque, Muntinlupa, and Caloocan, as well as other LGUs across Luzon such as Baguio, Antipolo, Bacoor, Imus, Lipa, and Santa Rosa. The program will also be piloted in Cebu City, Mandaue City, Lapu Lapu City, Iloilo, Davao, Cagayan de Oro, Cabanatuan, San Fernando (Pampanga), Dasmarinas, Tagbilaran, Bacolod, Victorias, Kidapawan, and General Santos.

As the country’s largest digital ecosystem, GCash, in collaboration with its partners, continues to advocate for the widespread adoption of digital payments and diverse financial transactions enabled effortlessly through the app, making its mission of financial inclusion a reality for various communities and the public sector at large.

FAQs

1. What is the DigiCities Program by GCash? The DigiCities Program is an initiative by GCash to enable Local Government Units (LGUs) to create digitally inclusive cities through the widespread adoption of seamless, secure, and accessible digital payments.

2. How long will the DigiCities Program run? The program will be piloted in key LGUs for five months, from June to October 2024.

3. What is the goal of the DigiCities Program? The program aims to provide local governments and businesses with the necessary tools for their digital transition, benefiting their constituents and consumers. It seeks to assist local communities in transitioning into a digital-ready ecosystem.

4. Where was the DigiCities Program launched? The program was launched in Cebu for Visayas and Mindanao, and in Metro Manila for NCR and Luzon.

5. What cities does GCash plan to reach with the DigiCities Program? GCash plans to extend its reach to more cities nationwide, including Manila, Quezon City, Makati, Pasig, Parañaque, Muntinlupa, and Caloocan, as well as other LGUs across Luzon such as Baguio, Antipolo, Bacoor, Imus, Lipa, and Santa Rosa. The program will also be piloted in Cebu City, Mandaue City, Lapu Lapu City, Iloilo, Davao, Cagayan de Oro, Cabanatuan, San Fernando (Pampanga), Dasmarinas, Tagbilaran, Bacolod, Victorias, Kidapawan, and General Santos.