Globe’s Hapag Movement Gains Global Reach Through UN World Food Programme Partnership

 

#Globe has joined forces with the United Nations World Food Programme #WFP to extend the reach of the Hapag Movement to international donors. This partnership was launched on World Hunger Day to highlight the ongoing hunger issue in the Philippines.

Building on the positive momentum that the Hapag Movement has generated over the past two years, this significant collaboration brings the initiative to an international platform, enabling Globe to garner support from individuals and organizations beyond the country’s borders.

This partnership is expected to broaden the Hapag Movement’s donor base and magnify its impact. To date, it has provided food to over 95,000 beneficiaries and produced 2,662 livelihood training graduates since its inception in 2022.

The Hapag Movement is committed to addressing involuntary hunger by offering sustainable feeding and livelihood training to vulnerable families. It leverages partnerships to raise funds and reach communities. By partnering with the UN World Food Programme, Globe aims to engage the Filipino diaspora and secure support from other international donors to provide urgent assistance to those facing hunger.

"We are honored to partner with the UN World Food Programme, a global leader in combating hunger and the largest international ally of the Hapag Movement. With their support, we are hopeful about mobilizing the global donor community to address the pressing issue of hunger in the Philippines,” stated Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at Globe.

Hunger remains a significant challenge in the country. As per the latest Social Weather Stations survey, nearly 4 million Filipino families experienced involuntary hunger in the first quarter of 2024. The Philippines also scored 14.8 on the 2023 Global Hunger Index, indicating a “moderate” level of hunger.

“Partnerships with the private sector are crucial in achieving UN Sustainable Development Goal 2: Zero Hunger. Globe’s extensive network will enable us to assist more Filipinos facing food insecurity. We appreciate Globe’s strong commitment to addressing hunger,” said Dipayan Bhattacharyya, WFP Philippines Country Director ad interim.

Established in 1961, the UN World Food Programme is the world’s largest humanitarian organization focused on addressing hunger and promoting food security. With over 23,000 staff in more than 120 countries and territories, WFP provides life-saving food assistance in emergencies and collaborates with communities to enhance nutrition and build resilience.

WFP operates the ShareTheMeal initiative, founded in 2015, which has provided over 226 million meals and gained 1.6 million supporters across 38 countries, including the Philippines. With as little as Php40 pesos and a few taps on the phone, anyone can provide a nutritious meal to someone in need.

Donations can be made starting today by visiting the Hapag Movement challenge link on ShareTheMeal. Additionally, Globe and GCash customers worldwide will soon be able to donate to ShareTheMeal through the GlobeOne and GCash apps.

WFP also supports Walang Gutom 2027, a nutrition-sensitive program led by the Department of Social Welfare and Development (DSWD), to address involuntary hunger, and collaborates with the Philippine Government to expand the School-Based Feeding Program. Funds raised through this partnership will be directed to WFP to support the implementation of school meals and Walang Gutom 2027: Food e-Voucher Program.

“The DSWD welcomes this partnership between Globe and the World Food Programme that will enhance our full-scale implementation of the Walang Gutom 2027 Food Stamps Program for the benefit of food poor families,” said DSWD Usec. Eduardo Punay.

“Both organizations have made significant contributions to the successful pilot implementation of the flagship program. The Department is pleased to once again share with Globe and WFP the goal of addressing hunger and malnutrition in our country in line with the Marcos Jr. administration’s whole-of-nation approach to tackling socio-economic problems,” he added.

FAQs

1. What is the Hapag Movement? The Hapag Movement is an initiative by Globe to address involuntary hunger by providing sustainable feeding and livelihood training to vulnerable families.

2. Who are the partners of the Hapag Movement? Globe has partnered with the United Nations World Food Programme (WFP) to extend the reach of the Hapag Movement to international donors.

3. What has the Hapag Movement achieved so far? The Hapag Movement has helped feed over 95,000 beneficiaries and produced 2,662 livelihood training graduates since its launch in 2022.

4. How can one donate to the Hapag Movement? Donations can be made by visiting the Hapag Movement challenge link on ShareTheMeal. Globe and GCash customers worldwide will also soon be able to donate to ShareTheMeal through the GlobeOne and GCash apps.