Believing that smartphones are the ultimate personal AI device, #OPPO is committed to integrating generative AI across all its smartphone product lines, making AI phones available to everyone. In addition to developing its own AI capabilities, OPPO will join forces with industry giants like Google, MediaTek, and Microsoft to enhance AI phone experiences. OPPO is set to boost productivity and creativity with generative AI, bringing about a full-stack transformation and ecosystem restructuring of AI phones, enabling users to fully leverage AI.
Today, OPPO revealed its dedication to making AI phones universally accessible, highlighting the comprehensive technological revolution and ecosystem restructuring of AI phones in the future. OPPO also offered a sneak peek of the smarter, more convenient life that AI phones will bring, in collaboration with industry partners from Google, MediaTek, and IDC.
OPPO’s Commitment to Democratize AI Phones by Integrating Generative AI Across All Product Lines
Smartphones, with their extensive global reach, advanced connectivity, and multimodal capabilities, are ideally positioned as the most crucial personal AI device. Despite the prevalence of smartphones, OPPO insists that AI should not be confined to flagship phones and selected users but should be made available to a broader user base worldwide.
Billy Zhang, President of Overseas MKT, Sales and Service at OPPO, stated, “With our unwavering efforts and commitment, OPPO aims to make AI phones accessible to everyone. For the first time in the industry, OPPO is bringing generative AI to all product lines. By the end of this year, we expect to bring generative AI features to about 50 million users.”
IDC’s recent research report “Time to Democratise the Impact of AI Tech” underscores the significant potential of this market. According to IDC, AI phone shipments in the sub-US$1000 segment are projected to grow by 250% in 2024, reaching 35 million units. Generative AI is increasingly becoming a part of everyday life via phones, enhancing experiences across entertainment, mobile officing, and more.
Enhancing the Accessibility of AI Phones through Innovation and Collaboration
Over the past decade, OPPO has filed over 5,000 patents related to AI inventions, with approximately 70% specifically related to AI imaging. Since 2020, OPPO has led the development of its own Large Language Models (LLMs) and has been active in large vision models and multimodal technology. More importantly, OPPO is the first smartphone company to deploy an LLM with 7 billion parameters directly on the device. By advancing AI technologies, OPPO has rolled out over 100 generative AI capabilities to its phones this year.
In addition to its own innovation, OPPO is collaborating closely with other industry leaders to deliver better AI phone experiences based on an on-device and cloud Hybrid AI Architecture. In partnership with Google, OPPO’s Reno12 series and the next-generation Find X Flagship will feature the Google Gemini family LLMs, bringing OPPO users even more innovative and convenient AI features such as AI Toolbox including AI Writer and AI Recording Summary features. In collaboration with MediaTek, both parties are tuning chips to enhance chip storage and computational efficiency on future OPPO flagship models. And through its partnership with Microsoft, the next-generation OPPO phones will be equipped with Microsoft capabilities to bring a more efficient, accurate, and natural voice and text conversion experience and improved connectivity between desktop AI and phones.
At the panel discussion, OPPO invited industry experts including Susara van den Heever, Director of AI, Customer Engineering EMEA at Google Cloud, Philipp Ennen, Principal Research Manager of MediaTek, and Francisco Jeronimo, Vice President, Devices EMEA at IDC, to explore how AI phones will enable more people to benefit from AI.
Empowering Users with Revolutionary AI Phone Experiences
OPPO has integrated many innovative features into its AI phones to help boost productivity and spark creativity.
In terms of productivity, with the combination of LLMs and technologies such as fast transcription, users can process more information and enjoy real-time translation while cross-device collaboration between desktop AI and phones has led to further improvements in productivity.
On the creative side, photo editing and personalized creation have also been revolutionized through multimodal generation and motion generation technologies. For instance, the OPPO AI Eraser feature helps users seamlessly remove unwanted objects and quickly generate missing content. Currently, it is used 15 times per day on average. At the same time, multimodal technology helps users easily generate creative visual and text content on social media.
Looking forward, the transition from smartphones to AI phones will be a long-term evolution that continuously transforms the mobile experience. Nicole Zhang, General Manager of AI Product at OPPO, stated, “We believe that the intelligent OS will be embedded with AI Agents and support multimodal interaction, meanwhile the third-party services will be provided in a more flexible way. This will result in a full-stack transformation and ecosystem restructuring of AI phones.”
With its determination to make AI Phones accessible to everyone, OPPO will continue to develop the optimal AI phone experiences through its own innovation and collaboration as it welcomes the arrival of the new AI phone era.
FAQs
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What is OPPO’s commitment to AI phones? OPPO is committed to making AI phones accessible to everyone by integrating generative AI across all its smartphone product lines.
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What are OPPO’s plans for AI phones? OPPO plans to bring generative AI features to about 50 million users by the end of this year.
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Who are OPPO’s partners in enhancing AI phone experiences? OPPO is collaborating with industry leaders like Google, MediaTek, and Microsoft to enhance AI phone experiences.
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What innovative features has OPPO integrated into its AI phones? OPPO has integrated features such as fast transcription, AI Eraser, and multimodal technology into its AI phones to boost productivity and spark creativity.