#Spotify is revolutionizing the podcast landscape in the Philippines. The platform’s successful foray into video podcasts has become a game-changer for numerous established and budding creators. Data from Spotify indicates a 4.5-fold surge in video podcast consumption compared to audio-only podcasts, highlighting the increasing demand for enhanced storytelling experiences.
Carl Zuzarte, Head of Studios at Spotify Southeast Asia, stated, “We continually seek innovative ways to strengthen the bond between creators and their audience. Our recent video feature has redefined how listeners engage with podcasts on Spotify, offering a more immersive and interactive experience. Creators are not only discovering new avenues for self-expression on Spotify but also expanding their listener base.”
Transitioning from ‘Stream’ to ‘Screen’ on Spotify
Over 60% of the top podcasts in the Philippines have incorporated video components in their shows, adding an extra layer of interaction and intimacy for their listeners. Video podcasts breathe life into Filipinos’ beloved podcasts like the motivational insights and interviews from the Solo Flight Podcast and the narratives on love and relationships in Lecheng Pag-ibig ‘To!.
For those who prefer the traditional audio experience or listeners on the go, video podcasts on Spotify also offer a background mode, providing the flexibility to fully immerse in the content or simply enjoy the audio stream.
Igniting Passions into Podcasts on Spotify
This week, Spotify joined forces with Tier One Entertainment to roll out an accelerator program designed to provide aspiring Filipino creators with the necessary tools to create and grow their podcasts.
Tryke Gutierrez, CEO of Tier One Entertainment, underscored the program’s potential at the launch event, “With Tier One Entertainment’s relentless commitment to supporting each creator’s journey, we’re thrilled to collaborate with Spotify to nurture the next wave of podcasters. This partnership reflects the value Spotify and Tier One place on content creators across diverse segments, and we’re grateful to everyone who made this partnership possible.”
Whether it’s equipping existing creators with innovative tools like video podcasting or launching initiatives to empower aspiring ones to kickstart their journey, Spotify is dedicated to supporting local creators to produce high-quality content, reach audiences, and flourish.
FAQs
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What is the growth rate of video podcast consumption on Spotify?
- Spotify’s data revealed a 4.5 times increase in video podcast consumption compared to audio-only podcasts.
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What percentage of the top podcasts in the Philippines have included video elements?
- More than 60% of the top podcasts in the Philippines have included video elements in their shows.
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What is the accelerator program launched by Spotify and Tier One Entertainment?
- The accelerator program is designed to equip aspiring Filipino creators with the tools they need to create and grow their podcasts.
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Who is the CEO of Tier One Entertainment?
- The CEO of Tier One Entertainment is Tryke Gutierrez.
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What is the aim of Spotify in the podcast ecosystem?
- Spotify aims to champion local creators to produce high-quality content, reach audiences, and grow.