Sony Forges New Technology Partnership with National Football League

This comprehensive partnership includes the expansion of #Sony Hawk-Eye Innovations’ sports technology and Sony becoming the official headphones of the #NFL.

Sony has unveiled a partnership with The National Football League, designating Sony as an official technology partner of the NFL, as well as the new official headphones of the NFL.

This partnership will see Sony and the NFL working together with coaches, players, teams, and leadership across the organization to revolutionize the future of football. This includes expanding Sony’s sports technology through Hawk-Eye Innovations to support officiating and the development of on-field and sideline technologies, including a new coach’s sideline headset set to debut in the 2025 season.

The NFL and Sony will collaborate to develop this new headset to facilitate coach-to-coach communication on the field. These will be powered by Verizon Business’ Managed Private Wireless Solution running on Verizon’s reliable 5G network.

Sony’s Hawk-Eye tracking services will be used to further enhance the accuracy of game-critical items like line-to-gain measurement. Additionally, Sony’s Beyond Sports and its expertise in real-time visualization provide an opportunity to help engage the next generation of NFL fans.

FAQs

1. What is the partnership between Sony and the NFL? Sony has partnered with the NFL, becoming an official technology partner and the official headphones of the NFL. They will work together to revolutionize the future of football.

2. What is the role of Sony’s Hawk-Eye Innovations in this partnership? Sony’s Hawk-Eye Innovations will be expanded to support officiating and the development of on-field and sideline technologies. It will also enhance the accuracy of game-critical items like line-to-gain measurement.

3. What is the new coach’s sideline headset? The new coach’s sideline headset is a product of the Sony-NFL partnership. It will facilitate coach-to-coach communication on the field and is set to debut in the 2025 season.

4. What is Sony’s Beyond Sports? Sony’s Beyond Sports is a technology that specializes in real-time visualization. It will be used to engage the next generation of NFL fans.

5. What is the role of Verizon Business in this partnership? Verizon Business’ Managed Private Wireless Solution, running on Verizon’s reliable 5G network, will power the new coach’s sideline headset developed by Sony and the NFL.