#GCash, the leading finance super app in the Philippines, through its official lending arm Fuse Lending, has partnered with Puregold, one of the country’s largest supermarket chains, to empower sari-sari store owners and micro, small, and medium enterprise (#MSME) owners. This partnership offers access to a comprehensive suite of digital business solutions, including GGives for Business.
Empowering Sari-Sari Stores with GGives for Business
Sari-sari store owners under Puregold’s Tindahan ni Aling Puring (TNAP) Program can now utilize GGives for Business, a “Buy Now, Pay Later” solution. This allows them to pay up to ₱5,000 worth of inventory using credit directly from the GCash app, with no additional documents required. Tony Isidro, President and CEO of Fuse, expressed hope that this initiative will help sari-sari store owners scale up their offerings by providing accessible and affordable working capital.
Additional Support through GCash Pera Outlet
To further support sari-sari store owners, GCash offers the GCash Pera Outlet (PO) feature. This in-app service allows store owners to earn extra income of up to ₱50,000 monthly by providing customers with convenient access to various GCash services such as Cash-in, Cash-out, Pay Bills, and Send Money. GCash for Business Head Jong Layug highlighted this initiative as part of their efforts to enable more MSMEs to thrive with the help of partners like Puregold.
The Backbone of the Philippine Economy
MSMEs are crucial to the Philippine economy, accounting for 99.58% of business establishments and employing 63% of the country’s workforce, according to the Department of Trade and Industry (DTI). However, the Tech For Good Institute’s Platform Economy Report indicates that 79% of MSMEs struggle with a lack of working capital.
Celebrating Sari-Sari Store Owners
GCash also supported Puregold’s annual sari-sari store convention, showcasing its full suite of digital business solutions to attendees. The event, themed “Asen20 Tayo,” celebrated Aling Puring’s 20th Convention Anniversary and the TNAP program’s diverse membership, including sari-sari store owners, bulk buyers, caterers, karinderya operators, canteens, bakeries, and online sellers.
Puregold President Ferdinand Vincent Co emphasized the value of partnering with GCash, stating, “Partnering with GCash gives us another opportunity to give back to our loyal Aling Puring members and customers who never fail to support our business.”
FAQs
Q: What is GGives for Business? A: GGives for Business is a “Buy Now, Pay Later” solution that allows sari-sari store owners to pay up to ₱5,000 worth of inventory using credit directly from the GCash app, with no additional documents required.
Q: How can sari-sari store owners earn extra income with GCash? A: Sari-sari store owners can use the GCash Pera Outlet (PO) feature to earn up to ₱50,000 monthly by offering customers services like Cash-in, Cash-out, Pay Bills, and Send Money.
Q: Why are MSMEs important to the Philippine economy? A: MSMEs account for 99.58% of business establishments and employ 63% of the country’s workforce, making them vital to the Philippine economy.
Q: What challenges do MSMEs face? A: According to the Tech For Good Institute’s Platform Economy Report, 79% of MSMEs cite a lack of working capital as a major challenge.
Q: How does GCash support MSMEs? A: GCash supports MSMEs by offering digital business solutions like GGives for Business and GCash Pera Outlet, providing accessible working capital and additional income opportunities.