In a country where financial inclusion remains a critical challenge, Fuse Lending Inc., the official lending arm of leading finance app #GCash, has been recognized for reshaping the lending landscape. Fuse received two prestigious awards for its innovative and consumer-focused campaigns that break down barriers to financial inclusion and redefine credit for unbanked and underserved Filipinos.
Award-Winning Campaigns
Learn to Loan Campaign: In the first half of 2024, Fuse’s ‘Learn to Loan’ campaign gained attention at the Tambuli Asia-Pacific Awards, earning the Bronze Award for Champion for Humanity. This campaign promotes responsible lending, empowering Filipinos to achieve their dreams without drowning in debt.
Borrow for Tomorrow: A Play on Fair Lending: Fuse also received the Silver Award for Best in Event Activation at the PR Awards Asia-Pacific for its theatrical performance. The play, set in fictional Barangay Pag-asa, showcased fair and accessible lending options, attracting over 200 attendees, including media, celebrities, and influencers. The event led to over ₱561 million in additional loan disbursements and improved loan repayments, reflecting growing trust in GCash’s lending solutions.
“These awards validate our commitment to making finance accessible to all Filipinos. By transforming the stigma around borrowing, we help more people take control of their financial futures,” said Zo Canaria, Fuse’s head of growth marketing.
Impact and Vision
Fuse continues to innovate, focusing not just on lending money but on making a tangible difference in the lives of Filipinos. Through programs like “Learn to Loan” and “Borrow for Tomorrow,” Fuse ensures more people can participate in the financial system, moving closer to a truly inclusive economy where everyone has the financial tools to achieve their goals.
GCash has disbursed more than PHP 155 billion in loans to over 5.4 million Filipinos, including sari-sari store owners, public market vendors, and farmers, driving financial inclusion by providing accessible lending solutions that resonate with everyday Filipinos.
For more information, visit GCash.