January in the Philippines is a time of vibrant celebrations and cultural festivities that unite communities. This year, #GCash once again joins two of the biggest and most awaited festivals: Dinagyang and Sinulog. Participants filled the streets with vibrant music, energetic dance, and colorful festivities, and GCash was right there with them, elevating the experience. #GSafeTayo
Exciting booths were stationed at various key locations in Cebu City, including Plaza Independencia, Fuente Osmeña, the CCSC Parade Route, and Ayala Center. Meanwhile, in Iloilo City, the booths were set up at Ayala Malls Atria and Festive Walk.
Promoting Cybersecurity Awareness with GCash
GCash emphasized the importance of learning and identifying phishing scams and fraud prevention techniques to protect users against cyber threats. As part of its ongoing #GSafeTayo cybersecurity initiative, GCash helped festival-goers recognize and combat online fraud through the GCash Spot-a-Scam Bingo Challenge. This interactive game educated users on identifying phishing tactics and enhancing digital security while offering exciting rewards. By equipping users with anti-fraud knowledge, GCash strengthens its commitment to providing safe and secure cashless transactions across the country.
Simplified Cashless Transactions for Festival-Goers
For those new to mobile wallets, GCash account registration and verification services were available at the festival booths. Users received step-by-step assistance in creating a GCash and GSave account, linking their bank accounts, and learning how to cash in through multiple channels using the GCash business solutions toolkit. This ensured that more people could experience seamless digital payments during the celebrations.
Access to Flexible Loan Services via GLoan Sakto
Festival-goers also explored GLoan Sakto’s instant micro-loans, which provide quick financial assistance starting at P100 with 0% interest for 14 days. GLoan allows users to borrow small amounts for emergency expenses, making it a convenient and accessible financial tool. First-time users who signed up at the booths were rewarded with exclusive GCash festival t-shirts.
Convenient Buy Load and Festival Perks
A Buy Load booth was available, allowing attendees to purchase mobile load instantly and receive freebies. This feature is part of GCash’s commitment to expanding cashless payment options in the Philippines, making it easier for users to stay connected during large-scale events like Sinulog and Dinagyang. Users also enjoyed the benefits of hassle-free cashless payments for mobile load purchases, reinforcing GCash’s role in digital financial inclusion.
Sustainable and Inclusive Festival Experience
To ensure a comfortable and memorable festival experience, GCash provided affordable refreshments, exclusive merchandise, and event giveaways to attendees. Through its sustainability-driven financial innovations, GCash continues to push for inclusive digital financial services that benefit both businesses and individuals.
For more details on secure digital transactions, loan services, and cashless payment innovations, visit GCash’s official platform.