#realme has introduced its three-year strategic plan at #MWC2025, aiming to double its global user base while thriving in the mid-to-high-end market. In addition to this announcement, realme unveiled the global release of the #realme14ProSeries and showcased the cutting-edge realme Interchangeable-lens Concept at the show.
“As realme embarks on a new era of growth, we are committed to user-driven development to achieve sustainable breakthroughs,” said Chase Xu, Vice President and CMO of realme. “Our new strategic plan focuses not only on market expansion but also on our dedication to empowering the younger generation as a tech popularizer, consistently exceeding global users’ expectations in technology.”
Expanding the Global User Base Twofold in Three Years
realme plans to accelerate its market growth starting in 2025, building on its success in Q3 and Q4 of 2024, during which it emerged as one of the fastest-growing smartphone brands in regions such as Spain, Italy, and Mexico. The company is set to pioneer growth in over 100 markets worldwide. realme aims to double its global user base in the next three years and strengthen its presence in the mid-to-high-end market.
At MWC 2025, realme presented the global positioning of its three signature product lineups, including the GT Series, the Number Series, and the C Series, each designed to create exceptional tech experiences for users worldwide.
Gaming Partnerships and IP Collaborations
Beginning in 2025, realme is committed to becoming a leading tech brand that excels in performance, stands out in design, and deeply understands the needs of young people. Over the next three years, the brand will implement a series of impactful initiatives, including major partnerships with gaming companies like Mobile Legends: Bang Bang, Free Fire, Honor of Kings, and Battlegrounds Mobile India.
realme will also kick off highly anticipated collaborations with prominent IPs across various industries, bringing exciting new product customizations that push industry boundaries.
realme 14 Pro Series: Breaking Flagship Exclusivity
At MWC 2025, realme unveiled the realme 14 Pro Series, featuring the world’s first cold-sensitive color-changing smartphone lineup. The series also introduces the MagicGlow Triple Flash for pro-level nighttime portraits and is the first smartphone to hold the TÜV Rheinland Rugged Smartphone Certification with IP69, IP68, and IP66 ratings, making it ideal for underwater usage.
realme Interchangeable-lens Concept
realme also introduced the Interchangeable-lens Concept, which features a 1-inch custom Sony sensor and a unique lens mount system. The concept device allows users to attach DSLR lenses directly to the smartphone, providing optical clarity that was previously unattainable on mobile devices.
This innovation further cements realme’s reputation for pushing the boundaries of smartphone photography.
Local Availability
Set for its local debut on March 20, 2025, the realme 14 Pro Series will be available in select retail outlets and online platforms. Those who pre-order will receive a FREE TechLife Bluetooth Speaker 2 worth P1,799 and an additional P1,000 discount upon claiming their reserved unit.
To stay updated with realme’s latest news and announcements, visit www.appsgadget.com.
Frequently Asked Questions (FAQs)
Q: What are the key features of the realme 14 Pro Series?
A: The realme 14 Pro Series features cold-sensitive color-changing technology, MagicGlow Triple Flash for pro-grade portraits, and TÜV Rheinland Rugged Smartphone Certification with IP69, IP68, and IP66 ratings.
Q: What is realme’s three-year growth strategy?
A: realme aims to double its global user base in three years by expanding into over 100 markets and focusing on mid-to-high-end smartphones.
Q: How does realme’s Interchangeable-lens Concept work?
A: The concept device allows users to attach DSLR lenses to their smartphones, enhancing optical clarity and providing a professional-grade photography experience.
Q: When will the realme 14 Pro Series be available for purchase?
A: The realme 14 Pro Series will launch locally on March 20, 2025, with pre-orders open until March 19, 2025.